TikTok y Pinterest impulsan las tendencias estéticas para inquilinos en 2025

Las redes sociales han influido durante mucho tiempo en las tendencias de moda, belleza e incluso gastronomía, pero en 2025, su alcance se extiende aún más al mundo del diseño de interiores. Los inquilinos ya no hojean revistas ni visitan salas de exposición en busca de inspiración. En su lugar, recurren a TikTok y Pinterest para diseñar el estilo y la atmósfera de sus hogares. Un nuevo estudio, el Informe de Tendencias de Diseño y Decoración de Apartamentos Rently 2025 , muestra que el 30 % de los inquilinos usa TikTok para inspirarse en el diseño, mientras que el 31 % diseña sus espacios con Pinterest. Estas plataformas han transformado la forma en que los inquilinos conciben la decoración, brindándoles un flujo constante de ideas creativas, elegantes y accesibles.

El poder de las tendencias de decoración virales

Las redes sociales han dinamizado el diseño de interiores como nunca. Las tendencias surgen a un ritmo vertiginoso, y la estética viral se abre paso rápidamente en los espacios de alquiler. El auge de tendencias "core", como el cottagecore, el japandi y la decoración dopamine, se puede vincular directamente con su popularidad en plataformas como TikTok. Los usuarios comparten vídeos cortos mostrando sus elecciones de diseño, que luego son replicados por miles, a veces millones, de espectadores. Los inquilinos, deseosos de renovar sus espacios, se inspiran en estas tendencias virales, dándole a sus apartamentos un toque personalizado y manteniéndose al día con las últimas tendencias.

Una de las mayores ventajas de estas plataformas digitales es su capacidad para hacer que el diseño sea más inclusivo. Anteriormente, el diseño de interiores de alta gama solía estar limitado a quienes tenían presupuestos amplios o acceso a decoradores profesionales. Ahora, los inquilinos pueden explorar una amplia gama de estilos a través de las redes sociales, con creadores de contenido que ofrecen ideas que se adaptan a diferentes presupuestos, limitaciones de espacio y preferencias personales. La accesibilidad de estas ideas fomenta la experimentación, permitiendo a los inquilinos adoptar las tendencias en evolución sin realizar cambios permanentes en sus espacios.

Los trucos de bricolaje y económicos ganan popularidad

The popularity of TikTok and Pinterest is also fueling the rise of do-it-yourself and budget-friendly transformations. Renters, many of whom are working with limited space and financial constraints, are drawn to solutions that maximize their design potential without requiring major investments. DIY hacks, upcycling projects, and renter-friendly renovations are among the most shared content on these platforms, making home improvement feel approachable for those who may not have prior experience.

The appeal of DIY trends lies in their ability to create high-impact changes without violating lease agreements. Peel-and-stick wallpaper, temporary backsplash tiles, and creative furniture flips have become go-to solutions for renters looking to refresh their spaces without making permanent alterations. Many TikTok and Pinterest influencers focus on repurposing affordable materials to achieve high-end aesthetics, demonstrating how renters can transform their spaces in cost-effective ways.

Budget-conscious design is a recurring theme across social media, with content creators emphasizing that renters do not need to break the bank to create a stylish home. Rently’s report highlights that renters are increasingly mindful of their spending, gravitating toward trends that allow them to personalize their spaces affordably. The ability to see real-time transformations through social media makes it easier for renters to visualize changes in their own homes and take actionable steps toward achieving their ideal aesthetic.

The Role of Influencers in Shaping Design Choices

Influencers have become key players in shaping what is considered trendy in interior design. Their curated content reaches millions of viewers, influencing purchasing decisions and guiding design preferences. Many renters look to these personalities for advice on color palettes, furniture choices, and layout ideas, trusting their expertise in making stylish yet practical home updates.

The endorsement of specific products by influencers often drives sales and shapes consumer preferences. When a design trend gains traction on TikTok or Pinterest, retailers quickly take notice, adapting their inventory to meet demand. This cycle has led to a shift in how home decor products are marketed and sold, with social media dictating the aesthetics that dominate the market. Renters are increasingly influenced by these trends, choosing decor elements that align with what they see online.

What sets social media influencers apart from traditional interior designers is their ability to showcase real-life applications of decor trends. Unlike staged magazine spreads or showroom displays, influencers share personal experiences with design, including successes and challenges. This authenticity resonates with renters who want practical and achievable inspiration rather than unattainable perfection. Watching an influencer transform a small apartment on a budget makes the process feel more relatable, encouraging renters to take on projects they might not have considered otherwise.

How Online Communities Are Shaping Interior Trends

The impact of digital platforms on apartment aesthetics is undeniable. As renters continue to seek inspiration from TikTok and Pinterest, the influence of these social media sites will only grow. The visual nature of these platforms makes them ideal for sharing decor trends, allowing ideas to spread rapidly across communities. Renters who may not have previously considered interior design a priority are now engaging with content that helps them see their homes as creative spaces with endless possibilities.

In the past, design trends were dictated by industry professionals, but today, they are shaped by online communities. The ability to instantly access thousands of ideas has changed how renters approach decorating, making it easier than ever to find styles that align with their tastes. Whether it’s a renter learning how to create a gallery wall, experimenting with bold color choices, or maximizing storage in a small space, digital platforms provide a wealth of knowledge that empowers users to personalize their homes.

The accessibility of social media design trends has also shifted expectations about what is possible within a rental space. Many renters now view decorating as an ongoing process rather than a one-time effort. As trends evolve, they are more willing to make adjustments, swapping out decor elements and refining their spaces to reflect their changing tastes. This flexibility has led to a more fluid approach to interior design, where renters feel free to experiment without the fear of long-term commitments.

The Digital Future of Apartment Design

The ability to document and share design journeys has also created a sense of community among renters. Many TikTok and Pinterest users engage in conversations about their home transformations, exchanging advice and recommendations. This collaborative environment has strengthened the role of social media in shaping renter aesthetics, as users actively contribute to the evolution of design trends rather than simply consuming content.

Las plataformas digitales se han convertido en el principal motor de la estética de los apartamentos, demostrando que la inspiración para el diseño siempre está a un clic de distancia. TikTok y Pinterest siguen moldeando la forma en que los inquilinos abordan la decoración, ofreciendo un flujo constante de ideas innovadoras, soluciones prácticas y tendencias impulsadas por influencers. A medida que los inquilinos adoptan estas plataformas como su principal fuente de inspiración para el diseño, el futuro de la decoración de interiores no se definirá por las reglas tradicionales, sino por la creatividad y el ingenio que se encuentran en el mundo digital.

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